Electric Platypus

Psychedelic Bodyworks Conceptual Exploration
The Context

Electric Platypus Psychedelic Bodyworks engaged me to design and develop a soft-launch website to introduce their brand, outline their services, and capture early inquiries. Working closely with the founders, my role was to expand their existing logo and a highly unique set of brand assets into a comprehensive digital presence. While the business ultimately remained a concept and did not launch publicly, the project resulted in a fully realized, high-fidelity Webflow site that perfectly captured their vision.

The Challenge
  • Translating Conceptual Branding: Adapt a vivid, unconventional brand concept into a functional, user-friendly web interface without losing its distinct personality.
  • Illustration Integration: Work with a series of pre-existing brand illustrations, formatting and optimizing them to anchor the website's visual storytelling.
  • Vibe Alignment: Balance a fun, light-hearted, and psychedelic aesthetic with clean UI layouts to ensure the owners' vibrant personalities shone through while maintaining professional clarity for their services.
The Outcome

I successfully designed and developed a distinct, concept-ready Webflow website that brought the Electric Platypus brand to life. By pairing their custom illustrations with bold typographic choices and fluid layouts, I established a web presence that feels entirely authentic to the founders' vision. The final build serves as a striking, fully responsive portfolio piece that demonstrates how wild, creative branding can be systematically organized into a clean and effective digital experience.

Category

Conceptual Design, Web Development

Role

UI/UX Designer, Webflow Developer

Deliverables

Brand Asset Expansion, Responsive Concept Website, High-Fidelity UI Layouts

Tech

Webflow, Figma, Adobe Illustrator

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