I co-founded Micra Creative, a boutique digital agency, alongside a creative partner. Together, we established the agency’s visual identity, collaborated on internal design systems, and successfully serviced an initial roster of clients. Following a planned relocation and a shift in my partner’s professional focus, the agency transitioned operations, serving as the foundational catalyst for my transition into an independent freelance practice.

• Agency Identity Design: Collaborate on an internal brand identity that positioned the agency as a premium, highly capable digital partner for incoming clients.
• Rapid Client Onboarding: Establish streamlined internal design and development workflows to quickly scope, build, and deliver high-quality client assets within a condensed operational window.
• Full-Stack Execution: Manage both the creative collaboration side and the technical execution, translating our joint Figma concepts into a high-performance, polished agency website.

I successfully designed and developed the Micra Creative digital platform, utilizing a modern, minimalist design language and clean Webflow development. During our six months of operation, the site served as a highly effective business driver that successfully converted local and regional client leads. While shifting circumstances ultimately redirected the partnership, the foundational frameworks, systems, and client relationships established during this period directly formed the bedrock of my successful sole proprietorship.