I took over management of the Milwaukee Public Market website from a previous developer, inheriting a legacy Webflow build that lacked a global design system or framework. Following a successful handoff, my role evolved into a blend of routine maintenance and proactive optimization. Working closely with their internal marketing team, I simplified the site’s navigation and brought their new page designs to life, specifically supporting and scaling their expanding wedding and private event offerings.

• Inherited Codebase Optimization: Maintain and scale a high-traffic public website that was originally built without a unified class framework or modern interaction standards.
• Technical Debt Reduction: Identify and remediate low-hanging performance bottlenecks, including optimizing oversized image assets and eliminating redundant classes across the site.
• Design Adaptation: Translate static design layouts provided by the marketing team into production-ready web pages, modifying elements where necessary to ensure fluid responsiveness and strong typographic hierarchy.
• Workflow Automation: Integrate and test backend marketing automations to streamline internal workflows without disrupting the existing live site infrastructure.

I successfully stabilized and modernized the Milwaukee Public Market’s web platform. By employing clean, isolated development practices, I rolled out new layouts for their private events division, taking the marketing team's initial designs and refining them for optimal mobile responsiveness and clear hierarchy. I systematically cleaned up legacy technical debt and implemented targeted Zapier connections to automate marketing workflows, reducing manual administrative tasks. The final result provided the Market with a faster, structurally sound website and an optimized user journey that effectively captures luxury event inquiries.