St. Paul Guitar Repair required a modern digital upgrade from their outdated, bare-bones WordPress template site. My objective was to redesign and develop a streamlined web presence that placed their craftsmanship front and center. By taking control of the design, content strategy, and development, I built a high-trust platform that clearly communicates their expertise, historical experience, and specific service tiers.

• Platform Migration: Transition a legacy, restrictive WordPress template site into a high-performance, modern web architecture.
• Content Strategy & Balance: Author new copywriting and plan a content strategy that balances high-level service overviews with the granular, technical nuances of custom guitar builds, such as raw materials and specific luthier processes.
• Asset Optimization: Process a library of raw workshop and instrument photographs, requiring a multi-stage editing pipeline to normalize lighting, color-correct tones, and clean up background distractions for web use.
• Trust Engineering: Restructure the visual layout to instantly project the team's deep industry experience, skilled repair capabilities, and custom craftsmanship to build immediate visitor trust.

I successfully designed and developed a responsive, custom website built on the Finsweet Client-First framework in Webflow. The new design shifts the focus entirely onto their high-quality guitar work, giving visitors a crystal-clear understanding of their offerings. By establishing a robust content strategy and providing on-demand hourly maintenance support, I gave St. Paul Guitar Repair an elevated, authoritative digital storefront that continues to capture new business while remaining effortless for them to keep updated.